Impact of Consumer Environmental Consciousness on Consumer Perceived Value from Sharing Economy

The intensive spread and the growth of sharing economy challenge platforms to attract retain consumers. Thus, a comprehensive understanding consumers’ perceived value marketing strategy oriented is becoming essential both from scientific practical point view. However, in literature, construct structure consumer factors that determine it are not sufficiently explored. To fill this gap, study aims investigate explore how influenced by environmental consciousness attitude towards platforms. Based on quantitative research findings, was found has significant direct effect directly influences social value. results confirm mediating toward relationship between economic, functional, emotional economy.